By A. Scott WaltonMariah Carey has cancelled plans to spend part of her summer in Atlanta, filming a role in Tyler Perry’s next movie. But the pop diva’s aroma will be wafting all around the metro area, starting July 10, when her latest series of fragrances launches at stores like Macy’s, Dillard’s and J.C. Penney.
It’s just been announced that “the Voice”, as she likes to be called, has a novel new deal with Elizabeth Arden and Bazooka Candy Brands to endorse three new scents called Lollipop Bling. Individually, they’re named: Ribbon, Mine Again and Honey.
To promote the scents targeted toward girls who shop in the $35 price range, Mariah appears in ads dressed in what passes for slumber party attire. In a round-about way, the fragrances reportedly were inspired by Nick Cannon’s propensity for giving his wife, Mariah, wedding rings disguised as diamond-encrusted Ring Pop candies.
The Market Watch financial news service reports that sales of the scents will be boosted by fall with gumball machine gift sets and roll-on fragrance sticks. Women’s Wear Daily quoted remarks from Carey stating, “ I’m alwayls looking for unique business models to connect with my fans”.
The question remains: is Mariah’s new scent sensation too sticky sweet for the target market’s tastes?
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