By A. Scott Walton
By Christmas, at the latest, we should all know who the true queen of celebrity perfume endorsers is. Film siren Halle Berry and singer/actress Jennifer Lopez will battle for supremacy in the category starting in Auguest, when each leading lady launches a new signature fragrance for Coty.
Reportedly, Berry and Lopez announced within hours of each other that they're launching news scents for fall, and industry analysts expect them each to reap at least $20 million (U.S.) at retail in their first years.
But each star's wattage will determine which _ if either _ can reach potential sales of triple that worldwide when the dust settles.
Berry's newest fragrance is called "Reveal". The new Lopez scent's name is "Love and Glamour".
Which one are you more likely to buy?
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