Fashion's Twin Towers Falling Into Atlanta

Jeffrey Fashion Cares 2010 to feature dynamic duo!

By A. Scott Walton
Lightning strikes are all too familiar this summer in Atlanta.
But the bolt of news about the pair picked to appear as guest designers for this year’s Jeffrey Fashion Cares fundraiser revives locals' interest in updating their wardrobes going into fall.
Jeffrey Fashion Cares _ the city’s premiere annual fashion show that has raised $9 million for breast cancer and AIDS charities since its inception 18 years ago _ will take place August 30 (7 p.m.-until) at 12th & Midtown.
The announcement of Proenza Schouler’s “special” guest designation occurred at the W Atlanta Hotel Thursday night. Principals close to the event parrot the same word about what’s coming: “thrilled”.
Jeffrey Kalinsky, the upscale retail visionary who calls the shots (ultimately) describes the Proenza Schouler collection to be showcased (along with other top designers' lines) as “outstanding”, and leading critics agree.
The general manager of 12th & Midtown's centerpiece, the Loews Atlanta’s Valerie Ferguson, said: “This event truly puts the face of compassion on the fashion industry.”
Face time is one thing Proenza Schouler doesn’t lack.
Their label’s barely a decade old and yet hogs headlines for its CFDA awards , celebrity endorsements, Target tie-ins, and provocative ads like few others.
Check back here for updates on Jeffrey Fashion Cares 2010 announcements, and for ticket details visit the official event web site or call 404-420-2997.
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