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Thursday, July 30, 2009

New 'lay-away' plan for premiere ATL event

Organizers of the annual Jeffrey-Fashion Cares runway extravaganza won’t let a sour economy ruin the sweet time they’ve had raising millions for AIDS and breast cancer charities for the past 17 years.
This year’s event chairs, Sacha Taylor and Lila Hertz, are breaking new ground by launching an installment payment plan for tickets, which they hope will keep Atlanta’s premiere fashion show as inclusive as possible.
"We feel it is important to offer our support and understanding to the many Atlantans who have shown unwavering support to Fashion Cares and our beneficiaries over the years,” the chairs said in a released statement. “We are thrilled to offer creative options to our attendees so they can continue to participate in such an important charitable effort.

(Jason Wu, Resort 2010)
Those who choose to pay for their Fashion Cares tickets can do so anonymously. To learn more about payment options, simply send an e-mail to accounting@jeffreyfashioncares.com.
Ticket prices to the August 31 gala vary widely. Guests can attend at “Patron” levels ranging from $1,500 to $25,000. Individual tickets,_ which entitle guests to a pre-show cocktail reception, a runway preview of Jason Wu’s 2010 resort collection, silent and live auctions and a lavish after-party _ are $500 each.
Bringing in Wu as this year’s featured designer should the charitable event founded by retail visionary Jeffrey Kalinsky reach its goal of exceeded the $800,000 raised in 2008. Wu instantly became an international star after designing the gown that Michelle Obama wore to President Barack Obama’s inauguration.
Jeffrey-Fashion Cares moves this year to a new event venue: 55 Allen Plaza downtown. For more event details: call 404-745-0293 or visit www.jeffreyfashioncares.com.


Photo: Fashion Cares/Style.com

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