Gordon Biersch Brewery's Calling All Babes!

There’s an age-old debate over the proper way for women to drink beer, if they do at all: out of glass, or out of a bottle?
An expert on the subject, whose business thrives on his female patrons, tried Thursday to lay the argument to rest. In his opinion, the correct way helps a woman look like she’s enjoying herself, and not just drinking.

Gordon Biersch CEO Dan Gordon (top left) tasting with friends

“Out of glass, absolutely,” Dan Gordon said while staff and contractors hurriedly put the finishing touches on the 27th Gordon Biersch in his national chain. Complimentary food and drink tastings are seemingly going on non-stop, but the new Gordon Biersch in Buckhead (3242 Peachtree Road, NE) doesn’t officially open until Monday, July 13.
“Beer in a glass lets you enjoy both the aroma and the taste,” said the gregarious Gordon, a SoCal native went to Germany as a youth to earn his Master’s degree in brewery engineering.
Though beer is primarily marketed toward male customers, Gordon maintains that women have the greatest propensity to enjoy it.
A Gordon Biersch beer sampler (left)
“Women typically make the best beer-tasters. Their palates are more youthful, cleaner, more sensitive. They can pick up on the nuances of good beer better than men can.”
The fairer sex feels freer to relax and order a beer, Gordon said, as long as the environment has a classy air.
“There’s no peanut shells on the floor here,” he huffed. “This place was designed to be modern, airy and open.”

Custom-crafted light fixtures hanging from the vaulted ceilings cast new Buckhead location in a warm, golden glow. The “beer signage” gracing the walls is actually a series of vintage Art Deco framed prints. The pool tables posted near the main bar are covered stylishly in slate grey felt.
“The days when women felt hesitant to order a beer are gone,” Gordon said. “They’ve evolved to the point where they know exactly what they want (out of all the brewery’s in-house varieties). And if they’re not sure, we offer them a sampler to guage their tastes.”
Donated proceeds from the Gordon Biersch Buckhead grand opening will benefit the Shepherd Center for children's spinal ailments. For more info: call 404-264-0253