What sort of parents would permit their daughters to go to school dressed like this? Pop superstar Beyonce and her own mother Tina are banking on the notion that a bunch will.
They’ve just (disjointedly) announced an extension of their stagnant House of Dereon clothing line: it’s the Sasha Fierce juniors collection they plan to ship to stores in time for the back-to-school shopping period.
In statements released separately (Bey’s on tour, Tina’s not), they implied that the clothes are based loosely on the costumes that Thierry Mugler designed for Mrs. Jigga’s ongoing series of concerts to promote her third solo album.
Online, New York magazine reported the launch derisively; mocking potential Sasha Fierce customers as “misguided”. “It all sounds perfect,” nymag.com deadpanned, “except the merchandise list lacks two key elements: the metal glove and the money fan.”
Women’s Wear Daily took a more measured tone toward the launch of Sasha Fierce “sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry”. Parents beware: “the line has so far been picked up by department stores including Macy’s and Dillard’s,” WWD reported.
The expectation is that all the young ladies who’ve bought into the Sasha Fierce alter ego Beyonce concocted will make cash registers ring to the tune of $50-$150 per item.
Looking at this garb _ this money grab _ just makes me grateful that, for the foreseeable future, my son will be taught in a single-gender classroom and his female schoolmates will wear mandatorily drab uniforms.
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