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Sunday, July 18, 2010

Surface Tension Jolts Atlanta Fashion Scene

Deka Athletics Blazes Trails, Kat Goduco Goes Skin Deep
By A. Scott Walton
Listen to me now. Believe me later on.
That, essentially, was the message expressed by Jim Whitlow, owner of the DEKA Athletics shop in Buckhead once he sealed the deal to start selling designer down vests so exclusive that customers are paying as much as $2,500 for them.
Until now, the "Love Vests" - produced in collaboration between pop-culture impressario Darren Romanelli and haute couture apprentice Tetsuzo "Tet" Okubo - were only available at Maxfield in L.A.
To herald a move from his current Pharr Road location to new digs at the revamped Around Lenox shopping strip this fall, Whitlow called (almost breathlessly) with the news that limited-edition Love Vest designs will be included in his store's mix of Atlanta exclusives (Y3 and Stella McCartney for Adidas included).
Each Love Vest is, "a piece of art...one of a kind", Whitlow gushed as he rattled off names of NBA stars and chart-topping musicians who are clamoring to purchase. The vests combine gritty war supply fabrics and patches with chic cashmere and leather details.
Mainly, the Love Vest look piques EyeSeeStyle's interest due to the sneak peek at them in the new music video for the confab between the rapper Nas and the prince of reggae royalty,"Jr. Gong" Marley.


THE KAT'S MEOW:Some people purr about the way tattooing in Atlanta has evolved into an art form. Others, like photographer Kat Goduco, growl about the intense and intimate link between ink and bar skin.
To see dozens of portraits featuring real people with no shame about how they've marked up their bodies, go to the Adidas store at Lenox Square Mall on July 29 (6:30-9 p.m.) for a glimpse that will be complemented with dance and DJ performances. According to the Facebook invite, discounts and give-aways will be included.
EXTRA POINTS...Listen, even if you're too busy to watch

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