Drawn to Brilliance. Brutally Honest.

Agree or disagree, feel free to comment...HERE!

Tuesday, July 19, 2011

Breaking Up: Good for Business?

Divorce Doesn't Spell End of Power Couple's Influence

By A. Scott Walton

J. Lo and Marc Anthony must have a joint bank account as part of their pre-nuptial agreement.
What else would explain indications that they’re forging ahead with two new business ventures – as a couple – even though they announced last week that their marriage is kaput.
Not only is the pair preparing to launch a twin set of signature apparel collections for Kohl’s department stores this fall, but they’re also reportedly in the process of filming a reality TV series called “Q’Viva: The Chosen” that could require them to spend months together touring Latin America.
Imagine Tiger and Elin attempting that.
Then again, this could be a potential boon for Marc and J. Lo’s separate and conjoined careers. Until he re-marries to another bombshell, Mr. Anthony can certainly benefit from a boost to his stature as an entertainer. And Ms. Lopez certainly won’t be sitting as a judge on “American Idol” indefinitely.
Heck, the couple isn’t even ruling out the launch of a kidswear line inspired by their three-year-old twins.
The party line at Kohl’s is that “the Jennifer Lopez and Marc Anthony brands have always been positioned as two separate, distinct collections.” And when asked for observations about how a reality show can proceed under such circumstances, United Entertainment Group CEO Jarrod Moses told the New York Post: “The word on the street is that it's business as usual and they're shooting together ... As unfortunate as divorce is, when it comes to business, J. Lo and Marc look to a higher power: cash."
Can you blame them?