By A. Scott Walton
Atlanta’s premiere social event _ the annual Jeffrey Fashion Cares benefit gala _ has found a new home.
The 18th installment of the gala that’s raised $9 million so far for AIDS and breast cancer charities will take place on August 30 (7 p.m.-until) at 12th & Midtown, the toniest new shopping/dining/stay-cationing venue in the city.
As if the Fall fashion preview that event founder Jeffrey Kalinsky will stage isn’t enough, attendees will be treated to a fabulous skyline view. The show is scheduled to take place on the 33rd floor of a just-completed highrise adjacent the posh new Loew’s Atlanta hotel.
Spanx founder, Sara Blakely, is this year’s honorary co-chair; so the mind wanders about the possibilities of her shapewear getting soaked in the rooftop pool.
Stay tuned for updates here about Jeffrey Fashion Cares 2010, and visit the benefit web site (or call 404-420-2997) for ticket details.
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