Hope really does spring eternal.The Atlanta shopping mecca Phipps Plaza and the L.A.-based luxury sportswear label, Vince, show no doubt that the stagnant U.S. economy will recover and that the mall will eventually be mobbed again with shoppers seeking signs of renewal to show off.
They’ve sealed a deal to open a signature boutique in April 2010 for the brand that started small eight years ago and is quickly expanding into fashion capitols nationwide. Vince caters to the crowd willing to pay premium prices ($125 - $295) for logo-free staples like hoodies, cardigans, jeans and sweatpants.
Typical fall '09 looks (above) from Vince
(Left) The signature Vince store on Melrose in L.A.
The look’s been described by Vince co-founder Rea Laccone as “a classic modern twist”. Coast to coast, better shops (Nordstrom, Fred Segal, Barney’s Co-Op, Selfridges) have touted Vince as a brand (for men as well as trend-conscious, rich women) with irresistible, second-skin appeal.
“We’ve watched the demand for the brand grow increasingly over the years,” said Phipps Mall Manager, Dewayne Herbert. Vince takes a minimalist approach to marketing that’s in keeping with it’s retro-modern approach to style. Its successful launch next spring at Phipps could help pre-determine how soft the landing from all this tumult in the markets will truly.Above: Vince co-founders Rea Laccone and Christopher La Police
If Vince’s current collection is any indication, prepare for impact.
Click here to learn more about the Vince brand. Click here for more Phipps Plaza info.
No comments:
Post a Comment