J-Lo's Fashion Label Fizzles Out!

Those ladies out there who still swear by the Jennifer Lopez designs in their wardrobes may want to start stocking up on the label.
According to WWD.com, J-Lo announced Tuesday that her Sweetface fashion label will no longer be sold in the U.S. once the current cycle’s done. A prepared statement, in words we can’t believe “Jenny On The Block” actually uttered, this was the explanation: “(W)e have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view,”.
Translated into simple English: “No one was buying it!
Lopez launched her fashion brand to much fanfare in 2001 (click for video). Yours truly, in fact, had a (second row) seat at the lavish Sweetface debut during New York Fashion Week. The label’s prospects seemed so bright back then that chunky crystals covered the black carpet of the Swarovski-sponsored show.
Since then, La Lopez has had to juggle her music career, her acting aspirations, motherhood and matrimony along with her design enterprise. The latter languished into oblivion, though J-Lo has reportedly licensed Sweetface out for sales overseas and her accessories deals with Macy’s and Victoria’s Secret (along with her fragrance contracts) remain intact.
J-Lo’s official web site makes no mention of the news. Ironically, the biggest update surrounding Lopez’ multi-faceted career may be the report that she’ll soon star in a romantic comedy about a woman who seeks to jump-start her life by having a test tube baby. It’s titled: “The Back-Up Plan”.
Would you agree that she needs one?
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