Thanks to strong socio-economic pressures, the forces that rule fashion are running out of excuses to sing Kermit’s theme song.(Designer Jason Wu, left)
Turns out, it’s easy being green. You just have to try.
Even the 100-year-old beauty behometh L’Oreal is changing course away from environmentally wasteful or potentially harmful products.
L’Oreal CEO Jean-Paul Agon asserted in a recent WWD.com interview that, “Green is the future.”
Brands worldwide are rushing to follow suit. So, if the jeans you buy look and feel slightly different going forward, it may be because mighty Cotton, Inc. is launching a global “From Blue to Green” initiative to reform the way the fabric is cultivated, processed, manufactured and recycled.
This month marks the debut of the “New Vintage” collection by the inventive Yves Saint Laurent design chief, Stefano Pilati. Reportedly, Pilati had the environment in mind when he decided to produce a limited edition set of core pieces made from fabrics that had languished in YSL’s storage bank.
(Yves Saint Laurent, c. 1960)
Perhaps as some sort of self-validation, the dictators of style have determined that rich shades of green will be the new “must-have” color in women’s wardrobes next fall. Of course, radical color changes have always been the last refuge of designers hoping to make cash registers ring.
The pressure to appear eco-conscious has grown so strong that even the major fur coat firms in Canada have come up with a “Fur is Green” initiative to stress how nature benefits from their practices.
Oh, yeah! About the featured photo above. That’s Jason Wu, most famous for designing First Lady Michelle Obama’s Inaugural ball gown.
Wu thought it wise to wear one of his flowing, emerald chiffon gowns for a portrait in the coveted CFDA Journal. Top-tier talents that dictate the look of fashion’s annual answer to the Oscars collaborated on the iconic shots taken of Wu, as well as other leading CFDA Award nominees for the collectible book.
My only problem with the way Wu looks: Michelle could have worn it better.
Photos: wwd.com, flickr
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