Jeweler David Yurman Yanks Atlanta's Chain

It was one of those “too good to be true” evenings.
Just enough people, 150 or so, were assembled around the rooftop pool at the W Hotel-Buckhead as the sun was setting softly and bright white patches of clouds dotted the clear blue sky. Nine out of ten guests gathered for the Atlanta launch of David Yurman’s first foray into sunglasses were dressed divinely.


W Hotel-Buckhead "One Call" sales manager Darius Deavours (above) tries David Yurman's new sunglasses on for size

The wind gusted often, like a series of helicopters landing. The ladies in long, short, clingy or loose summer skirts and frocks seemed, at times, like a parade of flags flying at full mast.
Light and delicious nibbles, and potent cucumber-tequila cocktails flowed from the ground floor Market restaurant like geysers. Although at least one of the oversized beach balls stamped with Yurman’s silver logo did fly out of the pool and down onto someone unsuspecting on Peachtree Street, no one there schmoozing fell in.


David Yurman made a splash (above) with stylish Atlantans during the sunglass collection debut


As the brand’s director of vision, presentation and celebrity styling, Lee Tucker, explained, the venture into sunglasses is an attention-grabbing extension.
“Last year we launched fragrance, and it was well-received,” he said. “This year we’re launching eyewear because it makes sense. This is jewelry for the eyses.”


Atlanta designer/wardrobe consultant Ivy Redd Boston (left) in a signature silk dress





Best of all: any guest who felt bothered by sun glare was welcome to enjoy the scene wearing a courtesy pair of the debut sunglass line. For the most part, it’s a collection of classic styles with signature Yurman touches like knuckle-sized gem stones, braided silver and gold links.
Reality, in one instance, set in near the party’s end, at the elevator.

Atlanta spokesmodel Veronica Webb (above, left) with "Real Housewives..." scene-stealer Tanya Richardson


A short-haired blonde in a fern-green, floor-length halter was approached slick and swiftly by the smoothest “loss prevention” specialist ever..
“Madame,, may I have your glasses?”
The price tag was, tiny, but still attached. Honest mistake. Awkward moment diffused. “Too good to be true” evening kept mainly intact.





A model draped in Yurman jewelry