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Saturday, April 11, 2015

Simon Says ... "Mix and Mingle!"

Here’s a riddle for ya … What happens when local women who subscribe to Glamour magazine and the guys who at least skim through GQ monthly hook up for cocktails and hors d’oeuvres during “Mad Men” hours? Answer: It’s anyone’s guess. That’s the tempting appeal the twin glossies’ joint “LookBook Live: Make A Date With Style” shopping and sampling party on Saturday, April 25 at Lenox Square Mall. In the span of five hours (1-6 p.m.) the chicest shops at Lenox will offer like-minded customers new sensations and the prospect of happy endings as they gear up for warm-weather occasions. The free, public event will encourage singles to get interactive; just not in the changing rooms, please. Head to the main concourse outside Macy’s to busy with it. Planned festivities include: fashion shows moderated by stylists from GQ and Glamour; Style Closet consultations where couples can stage impromptu dates with expert stylists serving as chaperones; Beauty Stations offering complimentary trims and touch-ups; Style Challenges with prizes going to participants who can pack their suitcases best for a surprise get-away; a Photo Booth that will dispatch the poses you strike immediately to your social network; and a $2,500 shopping spree prize for the most fashionable spring photo bomb posted during the action. Simon Malls visionary Chidi Achara says “Make A Date With Style” parties are being staged at eight shopping meccas across the country this year because they’ve proved to be an ideal way to “connect with male and female shoppers in every way” during their trial run in 2014. Glamour publisher Connie Anne Phillips calls the tour that will cater to select cities’ best-dressed individuals the best opportunity to “bring our style content to life”.

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