Lingerie label's NFL deal evades the 'Dirty Birds'!
By A. Scott Walton
How is it that an NFL franchise with sufficient fire-power to go deep into the playoffs this season gets dismissed this way by Victoria's Secret?
The lingerie label tapped a deal with pro football to produce signature panties and paint-on tops bearing the logos of 13 franchises; but the Atlanta Falcons aren't among them.
This week, the Philadelphia Business Journal can boast that the Eagles - where spurned QB Michael Vick now nests - are included on the roster of teams Victoria's Secret caters to, in stores and online starting August 10.
Rivals from the NFC being embraced include: the Dallas Cowboys, the Carolina Panthers, the Washington Redskins, New York Giants and Minnesota Vikings. From the AFC Division, Victoria's Secret hails the New England Patriots, the New Jets, the San Diego Chargers, Denver Broncos, Pittsburgh Steelers and Oakland Raiders.
It boggles the mind how the marketing geniuses at the unmentionables conglomerate could have bypassed a market like Atlanta, with a legendary per capita deluge of pro athletes and "shoe modeling" establishments. But maybe those modern-day "Mad Men" know something we don't.
Perhaps the record-setting heat will last through fall here; and female football fans would rather chill, and cheer on their team au naturale.
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