Faithful EyeSeeStyle readers may recall that, three months ago, this spot cast a sideways glance at Beyonce's legal struggles over the rights to her Sasha Fierce stage personna. It threatened the payout she stood to reach from Coty, which planned a planetary perfume launch with her name affixed to it.Apparently, Abercrombie & Fitch (the chain that's sold its own scent, called "Fierce", for years) had a stronger hand in the court battle. Coty and Beyonce have skirted the issue entirely, WWD.com reports, and plan an early 2010 campaign for "Heat" by Beyonce, instead.
WWD's report says as much as $300 million is at stake on this venture, and quotes Beyonce gushing: "I always asked myself, ‘If I could have my own scent, what would it be?’ ... I wanted to make sure that it was something I would love forever.”
To boost sales, Beyonce's butchered/recorded a remake of the Peggy Lee classic serenade, "Fever".
Smells like desperation to me.
Will you turn your nose up at Beyonce's scent as well?
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