I’d truly meant to spare you all the news that broke Monday about Beyonce finally inking her first signature fragrance deal. My reasoning: it’s gonna be made by Coty, no one above voting age would dare wear it; and it’ll probably stank like Lady GaGa after a spinning class.
But the news just got juicier, so it merits sharing.
According to a breaking WWD.com report, a lawsuit’s just been filed against Beyonce that seeks to restrict her from following through with the perfume license that was expected to add another $3 to $10 million to her bank account over the next three years.
Abercrombie & Fitch, of all people, marched into U.S. District Court Tuesday seeking to force Beyonce from capitalizing on her “Sasha Fierce” alter ego. This sets up as an intriguing court battle.
Reportedly, A&F trademarked the “Fierce” fragrance name back in 2003, but Beyonce started trying to trademark a “Sasha Fierce” as a fragrance (without a manufacturer or retail deal in place) just last year. In spite of “cease and desist”. warnings from A&F’s lawyers to back off, Beyonce went on with the process
The announcement of Bey’s new perfume deal just threw gas on the fire, apparently.
Take-away Lesson: Trademark your contrived, new, concert-ticket-selling stage name before you foist it on the numb-skull masses.
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