Pity the poor Minnesota Vikings football fans who believe that quarterback Brett Favre came out of retirement again purely for the sake of chasing a second career Super Bowl title.
As it turns out, Favre’s latest comeback may have been spurred, in part, by his aim to keep his endorsement deal with the low-end denim brand, Wrangler, secure.
Granted, the terms of Favre’s new two-year contract with the Vikings virtually guarantees him $6 million dollars whether he ever appears in a single game or not. Still, news is surfacing that Favre has a series of commercial deals in place that are tied to his prominence in the National Football League.
According to a WWD.com report, Wrangler will soon launch a massive Five Star Jeans advertising campaign based around Favre. In 2008, the report says, Wrangler invested nearly $35 million on TV, print and radio ads with Favre as its premiere poster boy.
In other news that makes Favre’s comeback appear that much more calculated, the New York Post recently reported that the interception-prone signal caller has filmed a series of TV commercials for Sears in which he pokes fun at his own propensity to switch canoes at midstream.
“In the ad,” reportedly, “Favre considers buying a Samsung TV on sale at Sears, but flip-flops when making a final decision.”
Talk about type-casting. But with the skills Favre’s demonstrated for pimping the system, who’s gullible enough to think that $20 jeans from Wal-Mart, or marked-down electronics truly suit his tastes?
No comments:
Post a Comment