Perhaps Wade turned in a sub-par performance in a 91-83 losing effort against the Hawks because he felt wounded by the NBA’s warning to stop wearing Band-Aid strips bearing self-promotional logos during games.
The day before the Hawks game, the All-Star performer’s official web site ran a banner ad stating that his signature adhesive bandages were “coming soon”, and that fans would have the chance to buy them in customized bulk (with some proceeds going to charity).
The morning of the Atlanta-Miami game, Wade’s site blasted an alert that his new penchant for wearing decorative bandages under his left eye had sparked a trend of “epidemic” proportions.
Hours before the game, however, the league informed Wade that his decorative Band-Aids were “banned”.
Chalk up another win for the NBA in its quest to maintain conformity.
But what’s to stop a player _ if the money’s right _ from getting a brand’s name tattooed on his hands or forehead for all the world to see when he’s shooting a crucial free throw?
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